Rich & Penny Reinert

Hello, I am Rich Reinert. I grew up in the Hatfield, WI area fishing local lakes and rivers.

As a tackle designer, manufacturer's rep, guide and speaker, I have been associated with the tackle industry for over 30 years, helping to design numerous musky lures and components.

I have been fortunate to be responsible for more products, designs and presentations than anyone else in the musky industry over the past 15 years.

My passion for Musky fishing over 35 years, with 18 of those years as a full time guide, has given me a unique perspective on the sport of Musky fishing. I have been known to go to extremes to put fish in the boat.

I have been featured in In-Fisherman, Outdoor Life, and Midwest Outdoors. I have had over 1,500 Muskies in my boat over the years and, as a result of that success on the water, I have had the opportunity to speak on many radio programs as well as at numerous sport shows.

The concept behind the Wisconsin Musky Expo is rooted in my belief that Musky anglers in the fertile waters of Northern Wisconsin shouldn't have to drive to Milwaukee, Chicago or Minneapolis to see new lures and have access to Musky services and resorts. I also wanted the Expo to be more friendly to the "cottage industry" of small lure manufacturers; the place where most lure innovations over the past 50 years have been hatched. In addition, I also wanted the Expo to be a great family Musky outing.

Last year was a great year for Wisconsin Musky Expo and it is my hope that, with your attendance, this year will be an even greater success than was experienced at last Expo.

 Michael Etzel

Mike has been increasingly involved in the management of the Wausau Musky Expo from 2013-2016.

In 2016, Mike took over the management of the 2017 Waukesha and Wausau Musky Expos from Rich Reinert upon his retirement.

Mike is a co-owner of "In the Net Guide Service ,"and "White Musky Safaries," specializing in trophy musky and smallmouth bass fishing in Rusk and lower Sawyer county.

He has over 35 years on the water and is a multiple tournament winner, with several 50" to 52" muskies on Suicks.

Mike also is a sponsor of take a kid fishing program in Wisconsin.